Each time I want to start a business, I feel excited in the beginning but when I think about sales, I feel overwhelmed and I bail out I'm a software engineer with full time job, I identify a business opportunity, I do all the planning, I create business model canvas / plan in few days, I do all the planning following lean approach , set a schedule etc. I know my ideal customer and market, briefly all the theory is done, but when it comes to taking actions, talking to people and get some clients on the phone, I feel overwhelmed, and afraid to get out of my comfort zone I end up dropping the ball quickly and the idea falls in the cracks.

Have you ever had a business before? It sounds to me like you are just not cut out for sales. Any business, regardless of what you are doing, requires networking and promotion, you may be a product guy but not a business guy. My suggestion is simple, look for a business person to partner with that can help you grow through positioning and exposure. A business plan, is almost 100% obsolete as soon as is done, that's why is recommended that people don't take more than a day or two creating one. I personally, through Unthink ( suggest that our clients don't even spend time with a business plan, but instead create a marketing plan (go to market plan) this will give you the insights you actually need more than a business plan would because in theory you know who your potential customers are but that is obviously not true since you can't grow the business with the info your plan provided. A marketing plan that is well done on the other hand provides you key insights about a demographic and a way to get your product exposed to them and in their hands. Stick to your strengths and don't risk your business potential trying to do everything yourself, thinking you know, or that is harder than it seems.

Answered 5 years ago

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