Questions

My newsletter email list is growing very large which is causing my monthly email marketing service fees to increase dramatically. I already sent these users my autoresponder email series and they still did not convert to customers. At this point, should I delete these inactive/stale users or still keep sending them emails?

Let me add to Scott Allen's sound direction...

The odd answer is Yes to both, let me clarify:

1. You sent an AR sequence to 3 types of audiences - you should have 3 for those who take action initially (open/click), those who take action more than once (visit your web site, open/click more than once), and those who never open/click.

One AR sequence doesn't fit all; you need to craft 1 new one to keep your list clean.

2. Focus on those who never open/clicked over 30, 60, and 90 days. See what numbers come up, and send an onboarding or leave sequence.

My tests for email dev show a 3 month window, but those are my lists/market. If you have volume, cleaning your list is critical.

3. After 90 days, the lead value goes down, descending from 2 weeks to 30 days, when most lose value. With a focused approach, you can convert a portion of those over time.

I've added 5-10% to my lists, while cleaning 20-30% so I don't over clean.

Yes you need to email them and yes delete them, and not just to keep costs down. This will be one of the many steps to improve your deliverability with low bounces, low unsubs, and improved open/click rates.

Hope this helps,


Answered 7 years ago

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