Questions

Joining an early-stage startup that will be closing its seed round in the next month. How/should we sell to restaurants/bars when we haven't launched? It's a discovery tool that allows users to find what's popular around them. The value to our customers (bars/restaurants) is that we can drive engaged potential customers to their venue in real-time, saving them on marketing costs associated with Yelp, Groupon, and increasing their ROI. I feel it may be too early to sell to these restaurants, but if we could offer them a grandfathered rate, and become more valuable over time once we launch, provide data on customers who spent money at their venue...we could get validation for the customer side and learn what they truly need through their objections. Realize this is a bit all over the place, but hopefully I can provide some "clarity" on the call.

It appears you're trying to do two things. Make money and grow your customer base. The two are not always directly related.

Sometimes business lose money by growing their customer base. Since you're starting out you may want to consider approaching from a "Pilot Program" point of view.

Let them know about your launch and ask for their input. This way their input is a value for value trade to help improve your business while bringing value to your "Beta testers".


Answered 7 years ago

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