My business partner and I have created a dietary supplement product, got a small batch produced and garnered initial sales through online communities. We now want to take the product mainstream and get it stocked on retail shelves in the UK, and soon after in Australia and the US. Besides the numbers we need to know, what is the best strategy for getting our product on store shelfs across the UK?
Speaking from inexperience (since I don't stock dietary supplements), I'd recommend two things:
(1) Establish your brand presence online first.
(2) Produce a consistent sales track record, converting leads to shipments through your sites.
With a professional looking brand ready to go and convincing sales data to point to, why wouldn't retail stores want to include you?
The approach I'm suggesting would involve a number of components -- from graphics to web design to written content to a brand name and domains for lead generation. Personally I can provide answers for only a few of those areas; and, of course, I have no idea how far along you are already.
Answered 11 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in