Based on your question - it seems like you really are looking for (at least) two different strategies.

Why?

You have two different target markets: B2B & final (end) users.

It would seem foolish to try to go after them within a single strategy, seeing as they are really not related to each other, right?

So - Question 1 that you need to be able to answer:
Are you CREATING games, or providing GAMIFICATION development services? Depending on that answer, it would lead you to your next step...

Which is -> Who is your ideal client or customer? I'm a firm believer of doing one thing EXTREMELY WELL, and once that has been conquered, then moving on to another. So which one of those markets is your sweet spot? What does your ideal client look like, what do they do, what are their motivations?

Once you have figured out those two things, you can then start to develop a growth strategy that will actually be effective.

If you don't know, or haven't gone through the exercise of identifying your ideal market/client, and really understand both SWOT (Strengths, weaknesses, opportunities and threats) and market competitor analysis, then you are not ready to start a campaign - it will just be a waste of time, effort, and, most importantly, capital.

If you want, we can have a chat - either here on clarity, or at www.buildabigidea.com/apply - if you use that link you get me for 45 minutes for free. Just saying :)