Currently I own a brand by the name of The UNXPSD (The Unexposed) and still trying to decide on where I want to take this brand. This brand that I created stands for showcasing undiscovered creatives (musicians, artists, dancers, clothing designers, photographers, etc...) across all the social media platforms that The UNXPSD is placed on. I am on all major social media channels such as Instagram (8k followers), Twitter (5k followers), Facebook, YouTube, blog, etc... Ever since I started doing this I have been gaining great feedback and responses from all my following and creative people that I feature. As I begin to get further into this and see my following is rising, I have been trying to think of how to make money with this concept/brand. I currently have a blog (currently have 3 writers) that gets a good amount of views and all my social media has pretty good engagement/growth (1500 followers/month). Since I do have a loyal following somewhat, where do you guys think I am able to take this to start bringing some money in now or in the future? I have a few ideas but not sure yet: Online Publication/Magazine, Production/Media Company, Entertainment Company As I am somewhat scattered since I am interested in all of them, maybe someone can help on where I need to get started or throw me some insightful tips. Thanks!
Hi,
Seems your strengths are in content creation and amplification of such content on social channels. This is not an easy skillset to acquire and develop and even though channels are becoming more reliant on publicity, there is a huge value to good quality organic traffic. First, anyone using ad blocker will see organic content (and only organic content). Then a lot of ad networks are recommending to put advertisement budget behind good quality content (as opposed to traditional ad messaging).
So from my point of view, you have some good assets to leverage in the market and your potential customers could gain a lot by partnering with you. From the few ideas you list, the one most closely linked to your existing expertise is Media company, where you would offer to run campaigns for not-yet-discovered creatives. The obvious challenge here, is how much budget do they have, and you will end up in a similar position as an investor, propping a few creatives that won't ever get decent recognition for hopefully supporting a few very strong ones that will carry you along with them over time. Those successful ones will have to be profitable to make up for the investment on the others.
Hope this helps!
Olivier
Answered 8 years ago
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