Hi, I have a new concept for an service app. I want to test the market by offering the service and then fulfilling the orders myself manually for a very low price to see if there is a demand. What is the best way to set this up cheaply so I can target a particular group, take a small payment and fulfil the order. The target group is managers in general so need to control the targeting so as to not make it too wide at first and get flooded. Have tried offering it on Fiverr but it has been very slow so far. That does bring up some warning flags but I would like to try with a more targeted approach. I'd be grateful for any thoughts.
1) I would first feel out your ideal persona better. You could do this by posting questions on forums where managers hang out (e.g. www.reddit.com/r/askmanagement/). Ask if people on the forum would potentially be interested in your product, and if not, why not. Be totally open to and appreciative of any suggestions given.
2) You could then better do targeted advertising with
A) Google Adwords: choose keywords that managers would use when searching for solutions to the problem that your product fixes.
B) Facebook: choose your manager persona in the user-friendly Facebook ad design interface.
C) other online targeted advertising
_Before_ you do advertising, make sure you have analytics set up for your website so you can accurately track who's coming from which ad, and how far each gets through your funnel. If you don't have much technical skills, the best option might be to use Popcorn Metrics (popcornmetrics.com) coupled with Mixpanel (mixpanel.com).
Answered 8 years ago
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