Looking for any tips in email copy, design, send strategy that can help improve engagement on gmail for mobile. 60% of our audience uses Android and 40% use iOS devices.
I'm a Digital Marketer Certified Partner and they have some pretty valuable videos and material regarding e-mail marketing. You might want to look at some of what they offer, especially the 101 Best Email Subject Lines of 2015 for inspiration. Here's the direct link: http://www.digitalmarketer.com/101-best-email-subject-lines-2014/.
The one piece of advise I'd give to you, and anyone else, is to get that double opt in and make a big effort to teach your consumers how to whitelist / add your e-mails to their address book.
With Google it is helpful if they star and tag your e-mails. Google learns what you want in your primary inbox and what you don't by how the tool is used. Providing highly valuable content to your audience will help keep engagement up.
Hope that gives you some places to start.
Answered 8 years ago
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