How do you think the lack of keyword data from Google Analytics will affect the SEO industry? Is this going to move more budgets into Adwords and how SEO will validate the ROI of their activities?

You should be using Webmaster Tools search query report for this reporting... The Analytics keyword reporting is a small tool in a big world, and one that I have never relied on in 8 years of doing SEO.

SEO's validate their ROI based on revenue and sales like all marketing, not based on keyword level reporting.

Answered 7 years ago

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