Questions

I am a marketing and branding consultant, and I am working with a local SEO agency that is very good (listed on Google page 1 for "SEO (name of city)" in the huge metropolitan area we are in. He is asking me to help him sell SEO to medical and dental marketing agencies. Although I've been on the agency sales side for marketing and branding packages, I've never sold SEO to another agency that is specialized in medical or dental. I'm struggling and it's hard. I think it's because I'm too close to it and have been thinking about it so much. I guess the hardest thing right now is this: there are very few of these agencies to put in the pipeline, so I'm afraid of doing something wrong in my sales approach and getting "blacklisted" right away. I feel that I need to know how to approach these guys before I reach out. Any input is greatly appreciated. And I will definitely consider a follow up call. But I have got to get some sales, and bring some money in to the partnership very soon. Stressful. Thank you much!

I'd first define what aspect of medical and dental you want to target. Medical is a HUGE field. Are you looking at the delivery system side, ie physicians, hospitals, clinics or the payer side, ie insurance companies. Or are you looking at pharmacy, durable medical equipment, telemedicine, etc. Do you se what I'm getting at, medicine or healthcare is an enormous field. If you define your nice I think it will help clarify your approach and goals. Happy to talk more if you'd like.


Answered 2 years ago

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