My website will be about 75% complete, but I am not able to actually take on customers for other various reasons until about 6 weeks after the show. How can I still be confident in potential customers on the back of this? I am exhibiting at a gift and homewares event as a startup which can help all retailers attract more customers and sell more products (ie I am not competing against them) and have been selected to attend as a startup by the organizers as they see my service as a perfect fit. I am feeling very rushed, however, I know that attending in a years time will be too late for me. This is too good of an opportunity to miss and I need to form a solid strategy around my attendance to maximize effectiveness.
Lee's answer is great.
What I will add is that in this type of setting you should be able to convey your product/service value add in one to two sentences. Then lots of repetition/reinforcement. Therefore don't stress about short prep time. Add simple visuals if possible and a concise, clear explanation and this will be best.
You are just trying to generate initial interest and word of mouth spread. Details can follow but the main value proposition should ring like a bell - that is what matters.
Answered 4 years ago
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