We have an established brick and mortar retail store. Part of the business has an e-commerce facing aspect that I feel has tons of potential, but I just can't seem to get any traction. The site is for selling wall art that we produce in house from vintage imagery. Much of it can only be found through us, and we know that people like our products from our in-store sales. I can't seem to get any sales online- even offering free item codes (for testing out our web-order process. Can anyone point me in the right direction? I should mention that after working on it for almost 5 years and spending a good amount of money, I'm hesitant to put much more time or money in a direction without knowing that it's really going to work. We don't have much of a budget. Help?
I have been helping startups with their digital strategies.
Looks like you have a niche product. Go find that niche market. Best way to get to target markets today is to find the same in Meetup.com I am sure you will find enough groups associated with art in there. Start posting pics and links to your store. Similarly, start using pics along with some good slogans in facebook and other social media like instagram.
Start a fb page for your store and build likes through your customers and friends. Have a console or pad in store where you can ask your customers to login and like your fb page every day after every sale.
If you are really niche with good products, I am sure you will do well.
If you need further help, please feel free to contact me.
With warm regards,