Rather than looking at the obvious data, like bounce-rate and overall conversion rate, what specific data should I be looking at to help improve earnings on a site or seeing where money is being lost?
You have the basics, the In and Out of the funnel. But you are missing the middle measure, which many so-called "pro" marketers I've coached have also missed.
This measure tells you whether the chief problem is on the Traffic or the Conversion side of your revenue equation.
Did you know there are two factors to you making money?
Traffic...
...and Conversion?
If your traffic source is garbage, ie. not pre-qualified for your offer, then do you think getting into a frenzy over improving conversion will help?
Nope.
Where can you get the biggest bang for your buck?
If you want to know what this measure is, and how to use it in every funnel you make going forward, then we should speak.
Answered 8 years ago
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