Hi all, We have just started a new website, and are finding it difficult to drive traffic there. What strategies have you found, on a shoe-string budget, to drive traffic and new users to your site? Further, how did you get them to sign up to your site? We believe we are offering a service with huge value (and free) - we just don't know how to get people talking about it! Any help would be appreciated! Thanks!
The beginning is always the biggest challenge for me, you have to hussle in the short term to get things going.
You say that the service has huge value, but have you tested this with users to make sure their understanding and perceived value of your value proposition is in line with your own?
I have recently read a few books that you might find useful.
1) Ask - Ryan Levesque
2) Inbound Marketing - Brian Halligan, Dharmesh Shah
You can also find loads of information about inbound marketing online.