No industry is "hard to sell to."
What is missing is an understanding of a key problem that niche has that you can fix...and instead, reliance on pushing features of the product/service as most salespeople do.
Your first step is to reach a decision maker.
Your second step is to start a conversation.
Most employed "salespeople"--even those with 20 years' experience--don't know how to do these two things.
If you can't reach a DM or start a conversation with them, what chances do you have of making a sale?
If you'd like to learn more about a consistent, effective sales process, let's talk.