I own a web and software development company and our only channel is word of mouth. I want to take the steps necessary to ramp up marketing drastically but am uncertain what channels to focus on. I'm certainly willing to hire the right consultant for further discussions.
I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term!
Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing.
I've worked with 2 companies like yours and these channels worked for them!
I usually work on a weekly meeting (1 hour) basis and it usually takes between 2 and 3 months to have an integrated digital strategy up and running!
Answered 8 years ago
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