I own a web and software development company and our only channel is word of mouth. I want to take the steps necessary to ramp up marketing drastically but am uncertain what channels to focus on. I'm certainly willing to hire the right consultant for further discussions.
Instead of focusing on what your company does, focus on where your customers are. For example, if you want to target real estate agents for your web development services, hang out in real estate forums and where real estate professionals are already networking.
The best channel is where your prospects naturally go.
I'm happy to help you further! Good luck
Answered 8 years ago
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