What has worked best for your business in terms of bringing in the best ROI based on your data? Using PPC, Affiliates, SEO, Email Marketing, Social Media Marketing, Content Distribution, Blogger/Influencer Outreach, Press Releases, Joint Ventures, Viral Marketing, Referrals, Giveaways, Etc.?
Email marketing, hands down. And not the 'ooh I hope they won't unsubscribe so I'll only email once a fortnight' - no, I'm talking about emailing every single day, sometimes even twice a day or more.
The trick is to not bother people, but to be helpful, supportive, inspiring, educational, personable, and fun.
Done right, daily emails are massively effective for building relationships with people, turning readers into buyers, and creating brand ambassadors.
You might think once a day is too often, but my open rates are a consistent 30%, and people love reading them. They write to tell me that they really appreciate the emails, and even say things like 'you're a blessing in my life' and 'I have breakfast with you every morning'. And, yes, people buy from me as well.
See http://martinstellar.com/posts to get an idea of the type of email I write, and if you feel it might work for you but you're not sure how to do it, I'd be happy to jump on a call and answer your questions.
Answered 6 years ago