Questions

I lead a product development studio. We have been working with top business in India for around 5 years. We have a desire to explore the markets and work with interesting businesses. We are great with websites, portals and applications. English is the preferred language so US and Australian markets seem to be the best to work with. Would like to know ways to connect to genuine businesses.

This is a difficult question to answer without a lot more info, but I'll share some high-level strategy.

1) Develop your ICP (Ideal Customer Profile) in your new markets. Until you do this, you're just "doing stuff" without clear direction.

2) Identify the likely decision-makers in your market. If you're not sure, start calling some of the companies that match your ICP and ask questions.

3) Build a list of people who match the decision-maker role at your ICP companies and start asking questions. It may take some effort to get people on the phone, but it will be well worth your time to understand your prospects?

4) Using what you've learned, create an outbound marketing and sales strategy with companies in your ICP as your outbound targets.

I hope that is helpful.

Best,
Taft


Answered 5 years ago

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