We are a Tech and Start-up news website based in India. (http://thetechportal.in/ ). We are expanding globally, too. We also publish recaps of the news in a video format thrice a week by the name 'The Bulletin.' The views are very low and we are looking for ways to increase them. Your advice would be of great help.
Hey there! I've done a ton of Facebook video marketing for our clients. That includes working with a popular on-the-go video camera.
1. Upload your videos natively to Facebook. Your reach will be much higher when you do this. But you can't just post this and call it a day.
2. Run FB video ads. Each view is still ridiculously cheap right now. You can get $0.01/view in the US with very basic targeting.
3. Leverage your other channels to engage with the FB video. The newsfeed algorithm favors shareable content. If you're getting engagement on it quickly, you'll surface to even more people.
I hope that helps. Let me know if you want to hop on a quick call to dive deeper into anything!