Hi, Currently am currently working on my startup idea, with in 2-3 months am about to release my product in the market, I want to make sure whether am going in the right direction or not? I want to audit my startup idea regarding technically, business model, revenue model, marketing strategy etc.....
I find it's always best to start with a very clear set of goals in mind. What would a successful product launch mean for you? Then reverse engineer from here...
e.g.
How much revenue would you like to make?
Based on that, how many units do you need to sell?
Based on that, how many people need to be in your sales funnel or how many people need to open your emails?
Based on that, how many people do you need to opt-in or register for news?
Working backwards like this has always really helped me and is what lead me to focus so much on growing my email list and using MailChimp to deliver content (because I know this is where the sales come from).
Answered 8 years ago
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