Books and resources that help you what to say when prospecting or selling.

I really like:

Think Like Your Customer

Conceptual Selling

You can learn how to craft your messages from books, but the real answer to your question is to ditch the books and go to your existing customers and ask them:

- Why did you buy?
- What value do you get from what you bought?

When you have the answers to those questions you can then craft a script that goes to solving someone's problem, not pitching a product.

Answered 5 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2020 LLC. All rights reserved.