Currently Agents charge their sellers and buyers commissions, but they seem to be struggling to attract a wider audience of buyers. What would be the best approach, charging them a percentage out of their commission following a successful sale via the platform or offering a subcription fee with flexible incentives or charging buyers?
The best way to determine this is by asking your agents directly. Interview them (either via a survey tool or on the phone) and determine which method THEY would prefer and what THEY would pay for that value (in both scenarios). This will let your decisions be driven by data, while providing you the opportunity to be more precise with your pricing scenarios.