I'm eager to learn about conversions, and the best way to do it (I believe) is thru learning from others who have done it successfully.
CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several rounds of prior tests.
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Answered 10 years ago