We need to get current and accurate information on the lead generation pricing (CPA) for a variety of financial services products online. We are open to hire an expert consultant who can demonstrate knowledge of these types of questions: 1. What is the CPA a site (like CreditKarma, SmartAsset, etc) could earn for a mortgage refi, student loan consolidation, other loan consolidations, personal loan (e.g. Lending Club), and auto loans? 2. What is the CPA a site (like CreditKarma, SmartAsset, etc) could earn for an insurance product such as life insurance, auto insurance, or mortgage insurance? 3. What is the CPA a site (like CreditKarma, SmartAsset, etc) could earn for solar installation contracts and home alarm installations?
This would be virtually impossible to identify with a high-level of precision. So many variables in play here and obtaining a CPA benchmark with this level of specificity is no feasible.
The best reco I can give is to simply evaluate what the traffic cost would look like to acquire relevant traffic to your domain and then apply assumptions around contact submissions and the conversions. I’d suggest these would be extremely low based on the high-level of qualification, possibly in the 0.05% range as a percentage of the traffic generated.
Answered 5 years ago
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