Focus on your audience, not on yourself.

Focus on the one thing -- not three things, and certainly not fifteen -- that makes your company distinctive from your competition.

Think about your brand personality: cute and perky? bold and strong? serious and thoughtful? Now look for vocabulary and constructions that fit your personality.

Use Twitter to practice distilling your message. Nothing like a 140-character limit to force you to be succinct.

Use the thesaurus tool at Visual Thesaurus to explore constellations of synonyms: In your case, I'd focus on words from the lexicon of music.

See my posts on building a better tagline:

Answered 5 years ago

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