Instead of talking about you, talk about your customers. The situations they're in when you're the right choice to fix the problem.
Here are a few links on the topic from my blog:
http://www.salestactics.org/how-to-make-a-good-elevator-pitch/
http://www.salestactics.org/first-marketing-piece/
http://www.salestactics.org/pain-points-back-basics/
Those will give you all the info you need.
The object is twofold: stop being a commodity to your prospect, and enter the conversation already going on in their mind.
An elevator pitch crafted this way also pre-qualifies prospects for you: after all, they must have need of your services if they're experiencing the key problem you fix.
Answered 8 years ago
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