I run a social networking startup. Earlier in the year we had a lot of frenzy and buzz in the media for our closed beta launch. We didn't anticipate this, but the beta has taken a long time to implement the changes users asked for. Now we are worried the buzz may die down. The plan was to finish the mobile app this month and launch everything by next month. We are really worried now and don't know whether to wait for the mobile app or go to market. I was thinking we could possibly at least open the beta, and then invite users to join as though we had launched, and then do a proper launch event one the app is ready.
Congratulations on the launch of your Beta testing! That is half the battle. My advice would be to slowly do another round of Beta testing and inviting people who you know will give you good feedback and help you improve your app. Then in the mean time get PR to pump up your app again for launch in a month.
Not every app when it launches is perfect, we all have to update apps on our phone constantly so do not be afraid to go live. If you would like to set up a phone call I would love to chat more in depth because I have two friends who have get apps that I may be able to connect you with who have been in the same shoes as you!
Answered 7 years ago