The business is basically expanding the "brand" of a celebrity chef. I was a cheerleader for the chef and have been part of various negotiations. He now has a television show overseas that is successful. We are ready to expand the brand to other countries, as well as diversify into product, with the ultimate goal of a restaurant chain. We are looking to formalize our business relationship. The chef has virtually no business background; but he is both product AND spokesperson. We have a handful of functional employees...I will be taking on role of CMO, CGS and CBDO; creating both strategy AND marketing for the brand in addition to creating the relationships needed to succeed.