I'm starting a business teaching people to be more self-sufficient. Whether it be on 100 acres or in a one bedroom apartment. I do specialty designs and installs along with teaching how to care for their food that is growing; how to preserve it, keep it going, etc.
Keep it simple!
There are over 500 marketing tools and tactics you can employ, but NONE of them matter if your target audience does not engage or use any of them. This includes inbounding marketing, content marketing (please don't start a blog just because everyone has one or because others have gained followers), advertorials, digital marketing and social media.
Unless you have the budget and resources: time and labor to implement some of the tactics suggested, go with what Rick said.You will get a higher ROI attending a local event for $25 to network with your ideal customer, and learn how they prefer to engage, than paying hundreds or thousands to implement online campaigns.
If you have the capacity to facilitate prospects regionally, nationally or even internationally, then consider developing a brand-driven marketing strategy, which will ensure that you select 3 to 4 marketing tactics that reflect your brand and actively engages your target audience. After testing results, you can tweak, delete/add and repeat.
I hope that provides "clarity!"
i.e.
Answered 8 years ago
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