I'm starting a business teaching people to be more self-sufficient. Whether it be on 100 acres or in a one bedroom apartment. I do specialty designs and installs along with teaching how to care for their food that is growing; how to preserve it, keep it going, etc.
There's a lot of great answers already about creating an online presence and I definitely agree that content marketing will be very important.
However, if I read this correctly you do specialty designs and installs, so does that mean you are localized in your business where you need to physically meet the customer?
If that's the case, then you need to be sure that you are exploiting the proper networks in your local area. This means joining the right groups, associations, attending industry events, and trying to do demos or speaking engagements. Be a thought leader in your space for your local area.
In the end, just ask yourself - Where does your target market like to hangout online AND offline? Be sure to have a presence in both places.
Answered 8 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in