We've got a lot of 'Why' to cover - a dual network, need to cover different cohorts / geographic considerations / applications of what we do. We've tried to edit it further, but feel like we're just losing key messages. We have a product that needs to be highly engaging for (generally older) consumers as there is a lot to consider / at stake when they commit to it (and probably an entirely new concept, so needs to get across the why - and the what) - it also generally attracts an older demographic who need more reassurance. By reducing it also means difficult to give a 'global' feel which is important too. Can this 'work'? I used to be in the screenwriting business pre-start-up. These rules were fairly tight, but with justification could be extended. Any thoughts very much appreciated. Thanks! PS - we've produced 4 short films... A homepage why / some what =2.50 mins A video for each side of the selected network that gives more detail still and is approx 3.45 An about us video - again, quite long, but users want to know more about us as it's quite a 'product you'd appreciate knowing more about who's behind it' - approx 3.45 mins. (Happy to possibly send if helpful). Hope you can help! Thanks!!!
Minutes were not created equal.
Coming from the screenwriting business, you know that 1 minute can shoot past like lightning ... while another minute eats up half a lifetime.
A good 2.5-minute explainer will FEEL shorter than a mediocre 60-second presentation.
Maybe you can cut the length. Maybe you can tinker with the tone to fool people into thinking you did.
If you want tips on whittling down or rephrasing what you've got, I can help. Video isn't what I do, but words are.
Answered 8 years ago
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