A marketing plan should include the 4Ps: Product, Price, Placement and Promotion. Length will be determined by how much detail you cover under each topic.*

If you're creating the plan for funding purposes, versus campaign execution, you'll also want to cover investor questions/concerns, namely return on investment (list under Price).

*Use this checklist: http://bit.ly/EPiCTools to 1. review the 7 Facets of Business and 2. to access a list, which covers the various aspects of marketing.

My area of expertise includes more than 20 years of combined experience in marketing communications, business education and business management. If you need further "clarity,"😉 give me a call!