I know the theory: Reach product market fit then scale. But when do you know when you have reached the perfect fit? There is always the temptation to scale too quickly and almost from the outset. But how much AB testing and iterating is necessary in a closed group before scaling is called for? And what are the most NB metrics to look at?
That's a tricky question. I would first talk with you about what size of "scale" are we talking about?
Going from local to regional, by contrast local to national jump is quite a huge difference in strategy.
I would recommend looking at metrics such as how many new customers are you getting daily, weekly, monthly? Additionally, from the moment a new prospect comes into your funnel, how long does it take them to become a customer (paid)?
There's a few variables we would want to go through in order to solve your problem.
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