Within three months I will have completed software that will automate our deployment process - turning out 4-6 week turn around time into 4-6 hours. With this new efficiency, I feel like I want to market aggressively. The customers are municipalities, community groups, and even businesses who want to sponsor a deployment on behalf of a community they care about.
What is your plan to reach out to them?
First, identify the problem they are facing. Next, offer to solve it. Ideally, this will be the sole focus of your product.
Have you talked to your idea customer about your product to this point? Gather their testimonials and references or consider an affiliate program.
Every Chamber and municipality struggles with funding; if you can provide real dollars in exchange for them promoting your product, you've grown your sales team.
Answered 8 years ago
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