I am a small startup with a very limited budget. I am not sure about approaching the service providers directly as I am a small startup with no credibility. I'd like to get something up and running very quickly so that I can prove the model and generate revenue. Approaching the big service providers will mostly likely have a long sales cycle. Any ideas how Groupon/Daily Deals have achieved this?
Hi. I believe that you are better off, focusing on a niche within the market, especially initially. Don't try to be everything to everybody. For example, focus on Diabetics and work with hospitals and insurance companies to use your app to help patients make good choices. This is just an example, but specialized and you can dominate your niche.
Best of Luck,
From the Trenches to the Towers Marketing