I own a localized life-hacking blog, the name of which is a very generic term in South Asia for frugal innovation / life hacking. The blog has been online and active with regular posts since May 2013 and has acquired regular readership as well as email subscribers. I would like to convert it into a sustainable business as opposed to ad based revenue as I think readership would depreciate if I do not go for continuous change. I have already set up MediaWiki software and testing it on the website in an attempt to attract user generated content rather than blogging myself, however, I think the name being a very popular, generic, term has much more potential as a brand and business. Any ideas how I should go with expanding it to something more than just a blog?
You should first change your mindset about what you currently have, and don't have:
- You have a brand
- You have an audience
- You have a new customer acquisition channel
- You do not have a product
A business needs a product to sell. Adding a wiki is not adding a product, it's only increase the customer acquisition channel.... something you probably don;t need any more of yet.
What you need to do is create a single simple product, and then use your blog and brand as a channel to that product.
If you're really keen on writing, it could be an ebook or training course (adding videos to your case makes a huge difference). There are many resources online specific to one of these avenues.
I know a lot of friends and fellow entrepreneurs who make full time incomes from books, courses and other info products that are 100% powered from their blog. Happy to dive deeper on a call.
Answered 8 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in