We have an existing customer base who actively buys from us, and we'd like them to buy a new service we're soon releasing. How do I go about designing a launch plan that includes pre-launch email announcements, special launch pricing, and other steps that will help me get good traction? I've read that pre-announcing and getting people excited to buy before it's released is important, but I'm not sure how to effectively accomplish that.
I don't think you should focus your entire energy on the launch. Instead, a smart cross-selling strategy could do great on the long term.
You didn't mention if the same user-base will already be signed-up to the service, or if they would have to make a totally different account. Assuming the latter, you could offer discounts at specific intervals for those that have already signed-up for the second service.
Answered 9 years ago
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