Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you previously found good results with phone book ads?

If you feel like phone book ads give a good ROI, I would put an emphasis on having solid assets in place to support it such as high quality photography, good online reviews, and modern, mobile friendly website. I hope this helps.

We are Google AdWords certified if you'd like to put more of an emphasis on online ads. Feel free to set up a call with me if you'd like to discuss.

Answered 7 years ago

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