Recruitment via Facebook is quite easy. Facebook is the platform where everyone spends the most time. More than a billion people log into Facebook every day. Your organic reach on Facebook is limited to friends of your employees. You need people who live near your office. It is highly unlikely that your current employees will relate to someone who is perfect for the job – and even if they are, that person could easily miss it in their news feed. Any great Facebook Ad needs great visuals. Facebook's ad targeting is mind-blowing. Demographics are another critical element of Facebook ad targeting. In addition, you can target your ads, so they show based on a Facebook user's employer, job title, industry, and office type. Interests are another important aspect of Facebook ad targeting. First off, check out the relevance score on this ad: a 7 out of 10. On Facebook, engagement is the key. The higher your engagement, the higher your rewards from Facebook. Therefore, you need to know exactly who you want to hire. Targeting your audience based on the demographics, interests, and behaviours that fit your open position will result in more relevant ads and higher engagement.
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