I started my own WordPress plugins shop 6 months ago, branded with my personal name. Until now, I have been selling two plugins which are quite successful in term of sales. However I feel that the magnitude of work is overwhelming especially in the areas where I lack some skill, such as marketing and design. I am thinking of two options, that's where I need your advice. 1- Continue by myself in my shop, and hire freelancers to do the marketing and design work. 2- Find a partner who will help me in the shop and share profits with me. This option would lead me to rename the shop to a company name instead of my personal name. 3- Alternative advice to the previous two is also welcome.
It seems to me that getting freelancers on the marketing and development sides is probably the way to go. Especially if you are used to working alone and are not interested in managing groups of people.
On the other hand, if you see yourself building a full blown business, then you want to start planning the process and product lines, etc...
Just keep in mind, the more people you manage, and more products you have the more complex the business becomes.