Hi, Would using hreflang (sitemap) / sub-directories help with international Google rankings (SEO) for English speaking countries like Australia, UK, Canada, Ireland? https://support.google.com/webmasters/answer/189077?hl=en For example, based on Google's example in the link above would using "en-ca", "en-au", "en-ie", etc. for my hreflang tag in my sitemap and as the sub-directories help with my rankings on international Google sites? Or should I just use "en" / "x-default" for Australia, UK, Canada, Ireland? <link rel="alternate" href="http://example.com/en-ie" hreflang="en-ie" /> <link rel="alternate" href="http://example.com/en-ca" hreflang="en-ca" /> <link rel="alternate" href="http://example.com/en-au" hreflang="en-au" /> <link rel="alternate" href="http://example.com/en" hreflang="x-default" /> Thank you!
The tags are intended to guide the crawler to achieve the "best fitting" content for the respective region.
These will "not" increase your SERP position. Though these are best-practice mechanics, that definitely increase your user's experience coming from SEs.
Additionally, you then have better control over the content you "know" will be served to the right user coming from search engines. Hence you can display custom content respective to the user's origin.
Pretty cool, right. Regarding you could serve different lead-magnets with knowing the right audience will see them.