And will advertising for one or the other attract a different skill set / calibre? Strong but growing team (or even hiring for role of CEO and changing my title to attract the best? (or are we just getting too tied up with titles?)). Usual challenges present, OK, but time-consuming. Spending too much time on internal management so need world-class excellence dedicated to overseeing driving everything forwards. External focus bringing excellent results, so I need more time for this to help further accelerate growth potential while maximising operational potential. Keen to bring in a world-class leader - COO or MD (same?) with strong cross-functional experience capable of thinking ahead to relinquish operational management / and importantly identify and execute opportunities to enable continued strong business growth forwards to eventual exit. The opportunities presenting justify attracting excellent candidates. Succession-planning a strong consideration. Any other words of wisdom to consider always appreciated - including any pitfalls to avoid, packaging to attract the best candidate, attributes and criteria to consider, process recommendations, recruitment resources (ideally avoiding big agency fees). Thank-you.
First of all, don't get hung up on titles. Do what you are really best at. Are you best a marketing or management? Hire a CMO, chief marketing officer to fill both roles or take the position yourself until you grow to the point of needing more "chiefs."
However, make sure you have a person who has a strong passion for marketing in that position. No sales = No money.
Best of Luck,
From the Trenches to the Towers Marketing
I will be glad to help as my time permits.