One year ago I was like, "How the Hell This Happened!"

We were absolutely dominating a local niche with an Instagram account. We were getting all the traction

Competitors started to see value in growing on IG as well

One of my friends noticed that, and called me, asking me if I was worried. I replied with an ego-fueled and arrogant answer like "Nobody knows how to grow an Instagram account properly like me in this niche."

6 months after, a competitor became the new leader on that platform

Why? It was because he was spending much more time on building a community, rather than a mere following. Trying new innovations more than me. I completely underestimated him.

We're still doing well anyway, but, yeah, was a good lesson for the future.