Since you run an e-commerce business, know where your revenue comes from. Traffic to websites comes from many channels, and some traffic is more valuable than others. We call high-value traffic “qualified,” which means the traffic came into the site primed for purchase because the link they clicked told them exactly what to expect and what they could purchase when they got there. If they cannot do this, you have an improvement opportunity. Your e-commerce business should be built for growth and profit. This problem makes it difficult to measure the effectiveness of one’s website and marketing investment and even more frustrating when trying to decide where to invest for future growth. Your e-commerce team should be reporting results daily. Deciding which metrics are most important to your business will make measurement and investment more defensible. For instance, if you simply concentrate on driving new traffic, you can spend a ton of money for little return if the traffic does not lead to sales. Alternatively, you can spend much less on traffic if your conversion rate is better. It is all interconnected and chasing one metric without acknowledging others will ultimately lead to underperformance in your business.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath