We target companies with 10-100 employees using a 14-day trial, self sign up model with pricing at $5/user/month.
If you're specifically targeting your first 100 customers, I would make the free trial much longer. At this very early stage, you're better off with customers using your product than with paying customers. Look for customers 101- and beyond to be paying your bills. So do a 3-month free trial instead - or longer. I would also target customers in the same industry and possibly in the same geographical area. You're more likely to get referrals if you have a universe of users that are similar.
Answered 8 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in