I'm planning to launch an ecommerce site selling art prints on fine art paper, canvas, tech and fashion accessories. But whereas bigger websites work with thousands of artists, I'll focus on a very specific niche of artists. Because of the size of my business (small, self-financed and bootstrapped), I'm not able to have production costs as low as the bigger sites. Is the fact that I'm niche enough to justify the higher prices? What else could I do to bring more value to my offering without lowering the prices?
Suppose you're a customer buying from yourself. Why? What reasons do you find persuasive?
If identical products can be purchased for a fraction of a price elsewhere ... and that "elsewhere" is more visible than you, then you'll have a difficult time.
If, on the other hand, your offering is unique, exclusive, rare, then your pitch will be more credible.
Transparency also helps. Customers understand economies of scale. If you can explain yourself, then they may listen. But don't present your pricing with an apology. Massage the phrasing. You're not small; you're "boutique".
You're not overpriced; no, you respect the artists whose selections you offer – enough to pay them fairly and not cut corners on production costs. While other vendors work with an "assembly line" business model, you take pride in each piece and give it individual care and attention. And so forth.
If you'd like help crafting the words, I can help write copy for landing pages, brochures, etc.
Answered 8 years ago
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