Hi! I find that taking the same topics and just tweaking them slightly for a very specific demographic is helpful. So, ways to update your kitchen + millennials = a nifty piece on the trends millennials are looking for in a customized article just for them. Ways to repurpose barn wood + living in a small apartment = a customized piece on small barn wod projects that fit any space! You can always interview someone from that demographic. This method helps for SEO and for bringing new readers to your blog. Good luck!