I have a 7 email autoresponder series that I send out evey 7 days after the users registers on my website. However, based on the data I collect; I notice that the customers I do get immediately sign up for my service. So they will first register on my site and they either sign up immediately or they sign up 2 days later...this has been the ongoing patter I have seen. So all other registered users that don't become customers start receiving my 7 day email autoresponder series, and I can see I have a 20% email open rate on the emails I send but NONE of these users ever sign up as a customer. I give them discounts, coupons, and other incentives within my email autoresponder series but it does nothing. I don't understand why my email autoresponder series do absolutely nothing for customer acquisition. Maybe in my industry or the services I offer don't work well with "email autoresponders" like they do in other industries or services? Or maybe my autoresponder emails don't offer what the "registered user" is looking for even with my discounts?
If you are getting a 20% open rate but no good conversions then I would suggest it is the content within the email that's not working. The strong open rate means your subject line and general trustworthiness as a sender is not a problem, but your content just isn't hitting the right angle.
Based on what you've said about the content of your emails it seems to me like they are all quite price-led messages (offers, coupons etc) but maybe that's not the best way to go. Maybe you need to find another angle or a set of angles that will convert better.
These customers haven't signed up straight away so that means they must have unanswered questions about your service that's preventing them from making a decision. What are these questions? Find out and build a content stray around this.
Or maybe go for a softer content-based approach rather than going straight in with pricing offers. Build credibility first over a longer series of emails and keep the pricing emails to a select few throughout the series.
Hope this helps.
Answered 8 years ago
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