I want help with creating buzz, incentive, or reward for IT companies to want to refer us to their clients. I want them to only think of us when it comes to websites or PHP custom application programming. We are a web development firm. Our best referral sources are IT service companies. We want more of them to refer us to their clients. What incentive could we use to refer their clients to us? We have tried a percentage of the business they refer, not great results. We have tried to offer the IT companies some complimentary web services, not great response.
In my experience incentives for referrals don't work that well. Particularly if your referral sources are small businesses. The small amount they'll get won't compensate the risk of upsetting their clients. I'd suggest you find a way to make it easy for your referrers to introduce you. Think of a service they could offer their clients you could provide for free: website review or a 1/2 hour consultation. Or a product they could give away that's seems valuable like a complimentary webinar, or white paper or report, or checklist. Help your referrers look good in front of their clients.
Answered 11 years ago
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